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About Us

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About Us Vision Core values ​​and strategies Enterprise logo Operating status Innovative advantages BeBe stories Major Events EasyCard Investment Holding Co., Ltd.

About us

The EasyCard Corporation was officially established in March 2000, the current total capitalization is NT$700 million. EasyCard Investment Holding Co., Ltd. is the largest shareholder accounting for 57.86%. Other main shareholders include Taipei City Government, Taipei Rapid Transit Corporation, 12 Taipei-based bus operators, Cathay United Commercial Bank, Taishin International Bank, CTBC Bank, Taipei Fubon Commercial Bank, MiTAC INC., Mercuries Data Systems Ltd., China Engineering Consultants Inc. etc. Government shares’ consolidated shareholding ratio is about 38.43%. Shareholders of EasyCard Investment Holding Co., Ltd. include Taipei City Government, Taipei Rapid Transit Corporation, 12 Taipei-based bus operators, banks and computer companies.

During the early stages of its development, the EasyCard Corporation launched a contactless smartcard, integrating the buses of Greater Taipei and the MRT system, which has reached a key milestone for the electronic transport ticket system. Now the EasyCard has extended its reach to island-wide public transit, such as Taiwan High Speed Rail, Taiwan Railways, intercity coach services, YouBike and Blue Ferry. Moreover, the card brings convenience to people by serving as a tool for small-value payments at designated shops like convenience stores, supermarkets and restaurants as well as used at leisure facilities, hospitals, government agencies and library self-checkout kiosks.

The innovation never stops here at EasyCard Corp. We have worked with several banks to issue Co-branded EasyCard featuring an auto-reload function. With automatic add value service, NT$500 will be added automatically to users’ EasyCards if the remaining value is insufficient to settle the transaction or lower than NT$100. The card can also be linked to people’s bank accounts. The reloaded NT$500 will be deducted directly from the designated accounts, freeing people from queuing up to reload their EasyCards. To embrace the era of mobile payments, we have worked with telecom operators to launch EasyCard mobile payment service, allowing people to use a phone SIM card to pay for fares or small purchases through the EasyCard app. At EasyCard Corp., our core values are convenience, security, trust and public welfare and our vision is to create a convenient living experience where people can enjoy EasyCard in their everyday lives. We want to provide people with more choices and the best service so that they can live a cashless lifestyle with a limitless EasyCard.
About us

Vision

Create a leisurely day, with A cashless lifestyle and A limitless EasyCard

The EasyCard Corporation is looking forward to the day when people in Taiwan will be able to use their EasyCards from day to night: the room access card, buying breakfast, taking MRT, clocking in at work, a school roll call, buying coffee at convenience stores, riding a public bike, buying drinks and snacks at vending machines, lunch or dinner payment, borrow books from libraries, watch movie, and shopping in the supermarket; over holidays, traveling on Taiwan High Speed Rail, visit the zoos and tourist attractions; shopping on the Internet, paying utility bills, and so on. As long as you have the EasyCard with you, you can travel easily, enjoying a convenient cashless lifestyle.
 

Core values and strategies

Core values and strategies
Taipei Metro accepted the iPASS in September 2015. As of early 2017, the four major ticket companies in Taiwan have entered the domestic main transportation market—Taipei Metro and Taipei and New Taipei City-based bus systems, with the business of the four big electronic stored value card providers growing more and more consistent. Despite being the market leader, the EasyCard Corporation will face many challenges in the future. In the face of competition from other smartcard providers, we have a new layout and planning for the future—Developing differentiated competitive strategies in addition to establishing our core values and short-term and long-term goals.

Core values：
Convenience, security, trust, public welfare

Objectives：
Short-term: Grow our card base, expand channels, and boost EasyCard usage.
Long-term: Innovate beyond ourselves, change people's purchase habits, and replace cash use

Operating strategies in the face of competition from other smartcard providers: Differentiated competition
Given that the transportation market size is fixed, the total volume will not increase with competition. And the competition from other smartcard providers easily leads to the vicious price competition in the market, which is a zero-sum game, and the participants cannot benefit from it. Therefore, the future operating strategies of the company are: To adopt differentiated competitive strategies in the small purchase market, so that the EasyCard holder can enjoy a more diversified payment environment, including a wider use range and more options for payment types, in an attempt to stand out from all the other players; to continuously improve the connection system to enhance its availability so as to offer the most convenient use environment for the cardholders; to strengthen the information security system to reassure the cardholders; to actively participate in public welfare activities to elevate brand adhesion and satisfaction among EasyCard holders, in order to consolidate its position as the transportation market leader.
 

Current operating conditions

Innovative advantages

Innovation is the driving force that leads the continuous growth and progress of enterprises, and is also a strong foundation in the cloud era.
With a growing trend towards mobile payment, the EasyCard Corporation use innovation to accompany the cardholder to experience the convenience of technology, so as to eliminate the inconvenience of cash payment for cardholders by popularizing the autoload feature, developing telecoms EasyCards, digital payment, and mobile phone EasyCards.


Autoload

  • In 2006, we cooperated with financial institutions to issue the co-branded EasyCards, which integrate the functions of credit cards with the EasyCard, allowing for the EasyCard to be automatically refilled provided the balance is insufficient for payment, which remains popular with users. Considering the restrictions on the qualification for credit card application, we launched the "Debit EasyCard" in 2012, and planned the "Account Link" services in 2016, hoping to popularize the autoload feature so that the general public, students, and groups receiving social welfare services will be able to enjoy the convenience of automatic value-added services via Account Link by using a general name-registered card.

Telecoms EasyCard

  • The company issued the "NFC Telecoms EasyCard" in 2016. As long as your Android phone has the NFC function, after you apply to one of the major telecoms carriers for switching to the NFC-SIM card, “your mobile phone is the EasyCard"—you can take a nice trip with the phone on you, whether traveling on public transport or paying for small purchases, which is a big step in the field of mobile payment for the company. At the end of October, 2017, the company introduced the telecoms co-branded EasyCards, and the autoload feature was fulfilled on the mobile payment tool, with upgraded efficiency and convenience of mobile payment, which marked a new milestone.

DGPay

  • To meet the needs of online customers, the company actively planed the online payment tool "digital payment" in addition to the multi-carrier in the physical transaction environment. As long as the cardholders apply for an account and password, they can scan the QR Code to complete the offline transaction or complete the online transaction and payment using the Internet. From offline to online, users can experience various convenient purchase, without restrictions on payment distance. Its applications include mini shop at night markets, Taipei city government municipal administrative fees, and various online transactions.

Mobile Phone EasyCard

  • The company is working with the Israeli firm to develop a "Mobile Phone EasyCard" to remove the limitations of the current iOS mobile phones unavailable on NFC feature for the telecoms EasyCard. In the future, mobile payment can be made with a Bluetooth-enabled cell phone through Bluetooth low energy (BLE) technology, so that mobile payment is no longer blocked due to different platforms and users of all mobile phones can easily make a payment. This innovative technology will bring more convenience and choice to cardholders.

A short tale about BeBe

BeBe is a hamster elf and used to live in EazyCard system, whenever he heard the card reader make a "beep" sound, he would feel happy. Out of curiosity, BeBe left the system and enter into our lives.
BeBe's ears can give out "EasyCard Power" that relaxes people and makes our lives more convenient. As long as you touch the mark on his stomach with the EasyCard, the four-colored ears begin to radiate magic and turn into wings that allow him to fly everywhere. BeBe is working hard to spread "EasyCard Power" every day, hoping that everyone's life will be more relaxed and comfortable.
Despite appearing leisurely and fuzzy, he is actually a very curious young boy and likes to say "Be Easy!" and "Be Happy! BeBe loves to challenge anything, so there are many funny stories surrounding BeBe and EasyCards.
 
A short tale about BeBe

Major Events

  1. 2023
  2. 2022
  3. 2021
  4. 2020
  5. 2019
  6. 2018
  7. 2017
  8. 2016
  9. 2015
  10. 2014
  11. 2013
  12. 2012
  13. 2011
  14. 2010
  15. 2009
  16. 2008
  17. 2007
  18. 2006
  19. 2005
  20. 2004
  21. 2003
  22. 2002
  23. 2001
  24. 2000

    2023

    • In June, EasyCard launched an e-voucher platform with Yunlin County Government to support disadvantaged students.
    • In July, EasyCard launched TPASS – a monthly transport pass that covers Keelung, Taipei, New Taipei, and Taoyuan City.
    • In September, EasyCard launched “Corporate employee commuting carbon emission statistics service” to provide a platform for calculating the carbon footprints of transportation journeys.
    • In October, Easy Wallet’s top-up service won the first IT Matters Award – Product Project Award.

    2022

    • ．In January, Sailor Moon’s Stick EasyCard was launched. At 18cm in length, it sets a record of the biggest EasyCard in history.
    • ．In August, online monopoly game that focuses on carbon reduction and “Go Green for a Better Living” exhibition was held to promote green lifestyle.
    • ．In October, EasyWallet is open for use on Taichung City MRT.
    • ．In October, SuperCard and EasyWallet’s top-up service was launched.
    • ．In November, EasyWallet members has exceeded 2 million.
    • ．In November, EasyCard became the first cross-border payment stored value card in Taiwan, it can be used in appointed stores in Ryukyu Islands, Japan.
    • ．In December, board of directors approved of registration of the Emerging Stock Market.

    2021

    • ．In January, EasyWallet can be used for transportation with Qrcode.
    • ．In April, EasyWallet members has exceeded 1 million.
    • ．In June, EasyWallet can be linked to Chunghwa Post accounts.
    • ．In July, EasyCard assisted Taipei City Government to launch e-pass for public markets.
    • ．In September, online A.I. customer service named “Bi Bao” was launched.
    • ．In November, EasyWallet received “Best in Future of Customer Experience” award from International Data Corporation.
    • ．In December, EasyWallet can be used in all four major convenience stores including 7-ELEVEN.

    2020

    • ．In February, EasyCard signed Letter of Intent with Bank of the Ryukus, Japan.
    • ．In March, Samsung Pay EasyCard was launched.
    • ．In March, EasyWallet started for membership registration.
    • ．In May, DS4 3D EasyCard was issued and sales reached a record high.
    • ．In June, minors are eligible to register EasyWallet.
    • ．In July, EasyWallet can be linked to credit cards.
    • ．In July, EasyWallet collaborated with Pchome, its first E-commerce Platform.
    • ．In November, EasyWallet was launched on its first convenience store – FamilyMart.
    • ．In November, Chunghwa Post VISA debit EasyCard was launched.
    • ．In December, EasyWallet is available for receiving Taipei City Government subsidies.

    2019

    • ．In January, valid cards circulation exceeded 70 million.
    • ．In February, EasyCard payment service was launched on Danhai Light Rail.
    • ．In February, received Financial Supervisory Commission approval to sideline electronic payment business.
    • ．In March, a limited edition commemorative EasyCard was launched for Taipei Metro receiving its 10 billionth passenger.
    • ．In April, EasyCard payment service was launched on fast food leading brand – McDonald’s.
    • ．In April, EasyCard signed Memorandum of Understanding with Samsung Pay.
    • ．In May, EasyCard collaborated with Garmin watch
    • ．In July, the first 3D Poké Ball card was launched.
    • ．In July, LINE EasyCard Official Account launched it’s customized service.
    • ．In August, Taipei Metro replaced all EasyCard add-value/ticket vending machines.
    • ．In November, valid cards circulation exceeded 80 million.
    • ．In December, collaborated with electric scooter sharing company – WeMo.
    • ．In December, electronic payment EasyWallet was officially launched.

    2018

    • ．In January, Shi-Dong Market accepted EasyWallet for payment
    • ．In January, Taoyuan Citizenship Card can be upgraded to mobile citizenship card.
    • ．In February, EasyCard payment service was launched on Kaohsiung Light Rail.
    • ．In March, auto top-up EasyCard with bank account was launched which is a first in Taiwan.
    • ．In April, EasyCard can be used at major Telecom company service centers.
    • ．In August, All Pass Tickets can be purchased at add-value machines.
    • ．In September, collaborated with National Dong Hwa University for the first mobile university card.
    • ．In October, Taipei Star Bank issued the first Bank Card with EasyCard function.

    2017

    • In March, the Taoyuan Metro comprehensively accepts the EasyCards
    • In March, collaborated with Hi-Life in issuing the Hi Café Card
    • In March, worked together with Kuo-Kuang Motor Transportation to issue Passenger Ticket EasyCard
    • In March, cooperation with Citibank to release the Citibank Co-branded EasyCard
    • In May,cooperation with I-MEI to issue the I-MEI Membership Card
    • In June, Mobile EasyCard was launched
    • In August, collaborated with MediaTek and Acer to developTaipei 2017 Universiade exclusive smart watches
    • In August, the EasyCard Corp invited the Samba Dram Children Team from the Taitung Taiwan Fund for Children and Families to participate in the Taipei 2017 Universiade torch relay
    • In September, the EasyCard Corp released the limited-edition Taipei 2017 Universiade Gold Winner Tai Tzu-ying Commemorative EasyCards
    • In September, the EasyCard Corp set up an exhibition to present its achievements in the field of mobile payment at the World Congress on Information Technology (WCIT)
    • In September, worked with the Kinmen County Government to issued the Mobile Citizen Card
    • In October, collaborated with Chung Cheng University in creating a “cashless university town”
    • In October, cooperation with the Global Mall to issue the iMall EasyCard
    • In November, the EasyCard Corp teamed up with Taipei Fubon and Taiwan Mobile to launch the Fubon and Taiwan Mobile Telecom Co-branded EasyCard

    2016

    • In January, the gas stations directly operated by CPC Corporation, Taiwan accepted payments via the EasyCard; the Yunlin County Government accepted the payment of household registration administrative fees using the EasyCard
    • In April, more than 60 million cards were issued
    • In June, the EasyCard could be used at all Taiwan Railways Administration (TRA) stations
    • In July, the EasyCard service lanuched used on Kaohsiung Metro
    • In August, stop selling of deposit-based EasyCards ; the autoload service for the EasyCard was enabled at FamilyMart’s FamiPort kiosks
    • In September, eight shopping Area enabled EasyCard payment
    • In November, the EasyCard Corp was the first smartcard provider that the Financial Supervisory Commission approved for the account link service

    2015

    • In May, Ningxia Night Market and Qingguang Market accepted the EasyCard for payment
    • In June, TRA West Coast Line accepted the EasyCard for payment
    • In July, PX Mart enabled EasyCard usage
    • In December, EasyCard payment service was launched on Taiwan Taxi

    2014

    • In January, offered small purchase service by working with temples
    • In May, the first to offer the service for payment of legal fees
    • In May, EasyCard app Easy Wallet was launched
    • In June, the EasyCard Corp and EZ-Link, Singapore signed a memorandum of understanding
    • In July, the change autoload function was launched
    • In October, the EasyCard Corp collaborated with PX Mart strategically
    • In November, more than 50 million cards were issued

    2013

    • In March, the Debit EasyCard was launched
    • In August, the time for the cardholder to be responsible for the risk after reporting the loss of a registered card is shortened to 3 hours
    • In September, more than 40 million cards were issued
    • In September, iPhone4/4S mobile phone stickers were released
    • In December, the EasyCard could be used to pay parking fees, designated garbage bag fees, and others on behalf of the government

    2012

    • In March, EasyCard usage was extended to intercity bus systems between Taoyuan, Hsinchu, and Miaoli, and in southern Taiwan
    • In March, more than 30 million cards were issued
    • In May, TransAsia Airways offered ticket purchase service via EasyCards
    • In June, EasyCard shopping platform “EasyCard SHOP” was launched online
    • In July, the co-branded EasyCard expanded its cooperation, with 15 banks joining Phase III issue
    • In August, a new generation of EasyCards was launched
    • In October, the Coca-Cola vending machines enabled EasyCard payment

    2011

    • In January, EasyCard usage on TRA was expanded to the Rueifang－Hsinchu Line and Tainan’s Shalun Line
    • In June, EasyCard usage was extended to intercity bus systems between Taichung, Changhua, and Nantou, and Taichung’s buses
    • In July, EasyCard apps were released for free download
    • In August, invite 20,000 people experience the new generation EasyCard trial version
    • In October, the first iPhone4 EasyCard NFC clip was released
    • In December, the co-branded EasyCard service was launched for THSR non-reserved seats

    2010

    • In February, the EasyCard Corp was obtained an Electronic Stored Value Card Issuer Business License by the Financial Supervisory Commission, thus becoming the first professional issuer to be allowed to issue multi-purpose electronic stored value cards
    • In April, EasyCard small purchase service was launched
    • In August, more than 20 million cards were issued

    2009

    • In January, the Act Governing Issuance of Electronic Stored Value Cards was passed after its third reading in the Legislative Yuan and was executed by Presidential Notice, which gave EasyCard small purchases the legal base
    • In March, the EasyCard Corp integrated intercity bus systems between New Taipei City and Yilan County
    • In April, Taipei public bicycle sharing service YouBike’s rental system was launched
    • In June, announced a strategic alliance with the 7-11 Chain Store
    • In July, the co-branded EasyCard expanded its cooperation in Phase II on issuance with CTBC Bank, Taishin Bank, Taipei Fubon Bank, Cathay United Bank, Hua Nan Bank, First Bank, Mega Bank, and E.SUN Bank.
    • In August, Taipei City Social Welfare Taxi Team was launched for EasyCard Service

    2008

    • In February, the Matsu EasyCard was launched
    • In June, a trial for the payment with EasyCard at 19 TRA stations from Keelung to Zhongli was carried out
    • In July, EasyCard medical payment service was on trial at Taipei City Hospital Linsen and Chunghsing branches, and New Taipei City Hospital Sanchong and Banqiao branches
    • In August, the Taipei Smart Card Corporation was renamed to EasyCard Corporation
    • In December, more than 15 million cards were issued

    2007

    • In July, a trial run for EasyCard payment for admission to the Taipei Zoo was conducted
    • In August, the EasyCard combined with the Taipei Public Library card
    • In September, the EasyCard and the Keelung Transportation Card were integrated successfully
    • In October, more than 10 million cards were issued
    • In December, the Yilan EasyCard was launched
    • In December, Taipei Blue Highway incorporated the EasyCard usage scope

    2006

    • In July, the co-branded EasyCard was launched, issued jointly by CTBC Bank, Taishin Bank, Taipei Fubon Bank, and Cathay United Bank.

    2005

    • In April, more than 5 million cards were issued
    • In September, the first EasyCard Watch was released
    • In September, the first EasyCard Cell Phone was developed

    2004

    • In June, the EasyCard combined with the student ID card was given a trial run
    • In July, more than 4 million cards were issued

    2003

    • In April, Concessionary EasyCard were official released
    • In June, Taipei and New Taipei City social welfare cards were officially issued
    • In November, two-way transfer on Taipei Metro and bus systems were officially launched
    • In December, more than 3 million cards were issued

    2002

    • In June,EasyCard launched on Taipei Metro , Brown 5 buses, and 15 parking lots started operating
    • In September, the EasyCard was launched on public transport systems
    • In December, more than 1 million cards were issued

    2001

    • In January, Taipei Metro Muzha Line and Brown Line shuttle buses offer free trial for passengers
    • In April, Taipei Metro and Brown shuttle buses offer free trial for passengers
    • In June, Taipei Metro , Brown shuttle buses, and Xingya Car Park offer free trial services for people
    • In October, Taipei Metro Muzha Line and Brown Line shuttle buses offer trial at a 60% discount for passengers

    2000

    • In March, the Taipei Smart Card Corporation was established