The EasyCard Corporation was officially established in March 2000, the current total capitalization is NT$700 million. EasyCard Investment Holding Co., Ltd. is the largest shareholder accounting for 57.86%. Other main shareholders include Taipei City Government, Taipei Rapid Transit Corporation, 12 Taipei-based bus operators, Cathay United Commercial Bank, Taishin International Bank, CTBC Bank, Taipei Fubon Commercial Bank, MiTAC INC., Mercuries Data Systems Ltd., China Engineering Consultants Inc. etc. Government shares’ consolidated shareholding ratio is about 38.43%. Shareholders of EasyCard Investment Holding Co., Ltd. include Taipei City Government, Taipei Rapid Transit Corporation, 12 Taipei-based bus operators, banks and computer companies.
During the early stages of its development, the EasyCard Corporation launched a contactless smartcard, integrating the buses of Greater Taipei and the MRT system, which has reached a key milestone for the electronic transport ticket system. Now the EasyCard has extended its reach to island-wide public transit, such as Taiwan High Speed Rail, Taiwan Railways, intercity coach services, YouBike and Blue Ferry. Moreover, the card brings convenience to people by serving as a tool for small-value payments at designated shops like convenience stores, supermarkets and restaurants as well as used at leisure facilities, hospitals, government agencies and library self-checkout kiosks.
The innovation never stops here at EasyCard Corp. We have worked with several banks to issue Co-branded EasyCard featuring an auto-reload function. With automatic add value service, NT$500 will be added automatically to users’ EasyCards if the remaining value is insufficient to settle the transaction or lower than NT$100. The card can also be linked to people’s bank accounts. The reloaded NT$500 will be deducted directly from the designated accounts, freeing people from queuing up to reload their EasyCards. To embrace the era of mobile payments, we have worked with telecom operators to launch EasyCard mobile payment service, allowing people to use a phone SIM card to pay for fares or small purchases through the EasyCard app. At EasyCard Corp., our core values are convenience, security, trust and public welfare and our vision is to create a convenient living experience where people can enjoy EasyCard in their everyday lives. We want to provide people with more choices and the best service so that they can live a cashless lifestyle with a limitless EasyCard.