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About Us

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About us

The EasyCard Corporation was officially established in March 2000 and is a subsidiary of EasyCard Investment Holding Co., Ltd., with a total capitalization of NT$700 million. The main shareholders of EasyCard Investment Holding are the Taipei City Government, Taipei Rapid Transit Corporation, 12 Taipei-based bus operators, Cathay United Commercial Bank, Taishin International Bank, CTBC Bank, Taipei Fubon Commercial Bank, MiTAC INC., Mercuries Data Systems Ltd., China Engineering Consultants Inc., and Sanmen Technology, with government shares accounting for about 39.27 percent.

During the early stages of its development, the EasyCard Corporation launched a contactless smartcard, integrating the buses of Greater Taipei, the MRT system, and Taipei parking lots, which has reached a key milestone for the electronic transport ticket system. At present, the use of the EasyCard has been extended to the Maokong Gondola, zoo, Taiwan High Speed Rail (THSR), Taiwan Railways Administration, freeway bus services, blue highway, and designated retailers for small purchases, providing a more convenient living environment for people. Our short-term goal is to continue to grow our card base, expand multiple channels, and extend the application of EasyCards to other transportation systems, administrative fees, scenic spot tickets, and other diversified services, in order to boost EasyCard usage. The long-term goal is to innovate beyond ourselves, change people's purchase habits, replace cash use, and offer a convenient, safe, and trustworthy use environment, as well as pay attention to public welfare and achieve the vision of "cashless life, unlimited easy travel" for the people
About us

Chairman's words

Chairman Kenneth S. Lin

  • Bachelor in Economics from National Taiwan University
  • Master and PhD in Economics from Carnegie Mellon University, US
  • Assistant Professor at the University of California, Santa Barbara
  • Associate Researcher at the Institute of Economics at Academia Sinica
  • Associate Professor and Professor in the Department of Economics at National Taiwan University
The vision of Taiwan mobile payment: Cashless life, unlimited easy travel!

The EasyCard has been released for nearly 20 years, with more than 70 million cards issued and over 60 million cards in circulation, and over 55,000 payment points throughout Taiwan. It is our goal to continue providing people with the most convenient payment experience in food, clothing, housing, transportation, education, and entertainment. Adhering to the core values of convenience, security, trust, and public welfare, we develop the leading mobile payment technology, moving towards a cashless society.

The EasyCard has evolved from the most popular electronic transport ticket to a convenient payment tool for small purchases. In recent years, under the competition in the electronic stored value cards market, we have been committed to expanding the channels, diversifying the application area, and developing new forms of mobile payment. We provide the best service and more choice for the cardholders by adopting the differentiation competitive strategy. Our vision is to build a diversified, all-around easy life platform for the EasyCard to become an indispensable tool in people's lives. Currently, the use range covers transportation systems, department stores and supermarkets, convenience stores, restaurants, cosmeceuticals shops, libraries, movie theaters, hospital clinics, tourist attractions, administrative fees, parking lots, and so on.

Small payments can not only be used in purchase, but the EasyCard also provides a simple donation method, which can help the disadvantaged and gain the long-term trust from people. Over the years, the EasyCard has been actively engaged in various public welfare activities, focusing on Taiwan's local arts, music, sports, and other culture, and fulfilling social responsibility.

In order to realize the ideal of "A cashless lifestyle, A Limitless EasyCard” in Taiwan, we continue to invest in technical research and development, evolving new services for mobile payment. Currently, we are working with the five major telecoms operators in Taiwan to jointly launch the EasyCard telecoms mobile payment, so that consumers can use Android smartphones combined with the NFC-SIM mobile phone telecoms EasyCard on public transportation or  pay for small purchases . The DGPay, approved by The Financial Supervisory Commission in December 2017, will break space limitation for consumers. Users only need to set up an account to pay for small purchases or online shopping . For young people who are currently unable to apply for credit cards and to make electronic payments, DGPay offer them a convenient online payment tool to meet their growing demand .


 

Vision

Create a leisurely day, with A cashless lifestyle and A limitless EasyCard

The EasyCard Corporation is looking forward to the day when people in Taiwan will be able to use their EasyCards from day to night: the room access card, buying breakfast, taking MRT, clocking in at work, a school roll call, buying coffee at convenience stores, riding a public bike, buying drinks and snacks at vending machines, lunch or dinner payment, borrow books from libraries, watch movie, and shopping in the supermarket; over holidays, traveling on Taiwan High Speed Rail, visit the zoos and tourist attractions; shopping on the Internet, paying utility bills, and so on. As long as you have the EasyCard with you, you can travel easily, enjoying a convenient cashless lifestyle.
 

Core values and strategies

Core values and strategies
Taipei Metro accepted the iPASS in September 2015. As of early 2017, the four major ticket companies in Taiwan have entered the domestic main transportation market—Taipei Metro and Taipei and New Taipei City-based bus systems, with the business of the four big electronic stored value card providers growing more and more consistent. Despite being the market leader, the EasyCard Corporation will face many challenges in the future. In the face of competition from other smartcard providers, we have a new layout and planning for the future—Developing differentiated competitive strategies in addition to establishing our core values and short-term and long-term goals.

Core values:
Convenience, security, trust, public welfare

Objectives:
Short-term: Grow our card base, expand channels, and boost EasyCard usage.
Long-term: Innovate beyond ourselves, change people's purchase habits, and replace cash use

Operating strategies in the face of competition from other smartcard providers: Differentiated competition
Given that the transportation market size is fixed, the total volume will not increase with competition. And the competition from other smartcard providers easily leads to the vicious price competition in the market, which is a zero-sum game, and the participants cannot benefit from it. Therefore, the future operating strategies of the company are: To adopt differentiated competitive strategies in the small purchase market, so that the EasyCard holder can enjoy a more diversified payment environment, including a wider use range and more options for payment types, in an attempt to stand out from all the other players; to continuously improve the connection system to enhance its availability so as to offer the most convenient use environment for the cardholders; to strengthen the information security system to reassure the cardholders; to actively participate in public welfare activities to elevate brand adhesion and satisfaction among EasyCard holders, in order to consolidate its position as the transportation market leader.
 

Current operating conditions

營運現況

Innovative advantages

Innovation is the driving force that leads the continuous growth and progress of enterprises, and is also a strong foundation in the cloud era.
With a growing trend towards mobile payment, the EasyCard Corporation use innovation to accompany the cardholder to experience the convenience of technology, so as to eliminate the inconvenience of cash payment for cardholders by popularizing the autoload feature, developing telecoms EasyCards, digital payment, and mobile phone EasyCards.


Autoload

  • In 2006, we cooperated with financial institutions to issue the co-branded EasyCards, which integrate the functions of credit cards with the EasyCard, allowing for the EasyCard to be automatically refilled provided the balance is insufficient for payment, which remains popular with users. Considering the restrictions on the qualification for credit card application, we launched the "Debit EasyCard" in 2012, and planned the "Account Link" services in 2016, hoping to popularize the autoload feature so that the general public, students, and groups receiving social welfare services will be able to enjoy the convenience of automatic value-added services via Account Link by using a general name-registered card.

Telecoms EasyCard

  • The company issued the "NFC Telecoms EasyCard" in 2016. As long as your Android phone has the NFC function, after you apply to one of the major telecoms carriers for switching to the NFC-SIM card, “your mobile phone is the EasyCard"—you can take a nice trip with the phone on you, whether traveling on public transport or paying for small purchases, which is a big step in the field of mobile payment for the company. At the end of October, 2017, the company introduced the telecoms co-branded EasyCards, and the autoload feature was fulfilled on the mobile payment tool, with upgraded efficiency and convenience of mobile payment, which marked a new milestone.

DGPay

  • To meet the needs of online customers, the company actively planed the online payment tool "digital payment" in addition to the multi-carrier in the physical transaction environment. As long as the cardholders apply for an account and password, they can scan the QR Code to complete the offline transaction or complete the online transaction and payment using the Internet. From offline to online, users can experience various convenient purchase, without restrictions on payment distance. Its applications include mini shop at night markets, Taipei city government municipal administrative fees, and various online transactions.

Mobile Phone EasyCard

  • The company is working with the Israeli firm to develop a "Mobile Phone EasyCard" to remove the limitations of the current iOS mobile phones unavailable on NFC feature for the telecoms EasyCard. In the future, mobile payment can be made with a Bluetooth-enabled cell phone through Bluetooth low energy (BLE) technology, so that mobile payment is no longer blocked due to different platforms and users of all mobile phones can easily make a payment. This innovative technology will bring more convenience and choice to cardholders.

A short tale about BeBe

BeBe is a hamster elf and used to live in EazyCard system, whenever he heard the card reader make a "beep" sound, he would feel happy. Out of curiosity, BeBe left the system and enter into our lives.
BeBe's ears can give out "EasyCard Power" that relaxes people and makes our lives more convenient. As long as you touch the mark on his stomach with the EasyCard, the four-colored ears begin to radiate magic and turn into wings that allow him to fly everywhere. BeBe is working hard to spread "EasyCard Power" every day, hoping that everyone's life will be more relaxed and comfortable.
Despite appearing leisurely and fuzzy, he is actually a very curious young boy and likes to say "Be Easy!" and "Be Happy! BeBe loves to challenge anything, so there are many funny stories surrounding BeBe and EasyCards.
 
A short tale about BeBe

Major Events

  1. 2017

    • In March, the Taoyuan Metro comprehensively accepts the EasyCards
    • In March, collaborated with Hi-Life in issuing the Hi Café Card
    • In March, worked together with Kuo-Kuang Motor Transportation to issue Passenger Ticket EasyCard
    • In March, cooperation with Citibank to release the Citibank Co-branded EasyCard
    • In May,cooperation with I-MEI to issue the I-MEI Membership Card
    • In August, collaborated with MediaTek and Acer to developTaipei 2017 Universiade exclusive smart watches
    • In August, the EasyCard Corp invited the Samba Dram Children Team from the Taitung Taiwan Fund for Children and Families to participate in the Taipei 2017 Universiade torch relay
    • In September, the EasyCard Corp released the limited-edition Taipei 2017 Universiade Gold Winner Tai Tzu-ying Commemorative EasyCards
    • In September, the EasyCard Corp set up an exhibition to present its achievements in the field of mobile payment at the World Congress on Information Technology (WCIT)
    • In September, worked with the Kinmen County Government to issued the Mobile Citizen Card
    • In October, collaborated with Chung Cheng University in creating a “cashless university town”
    • In October, cooperation with the Global Mall to issue the iMall EasyCard
    • In November, the EasyCard Corp teamed up with Taipei Fubon and Taiwan Mobile to launch the Fubon and Taiwan Mobile Telecom Co-branded EasyCard
  2. 2016

    • In January, the gas stations directly operated by CPC Corporation, Taiwan accepted payments via the EasyCard; the Yunlin County Government accepted the payment of household registration administrative fees using the EasyCard
    • In April, more than 60 million cards were issued
    • In June, the EasyCard could be used at all Taiwan Railways Administration (TRA) stations
    • In July, the EasyCard service lanuched used on Kaohsiung Metro
    • In August, stop selling of deposit-based EasyCards ; the autoload service for the EasyCard was enabled at FamilyMart’s FamiPort kiosks
    • In September, eight shopping Area enabled EasyCard payment
    • In November, the EasyCard Corp was the first smartcard provider that the Financial Supervisory Commission approved for the account link service
  3. 2015

    • In May, Ningxia Night Market and Qingguang Market accepted the EasyCard for payment
    • In June, TRA West Coast Line accepted the EasyCard for payment
    • In July, PX Mart enabled EasyCard usage
    • In December, EasyCard payment service was launched on Taiwan Taxi
  4. 2014

    • In January, offered small purchase service by working with temples
    • In May, the first to offer the service for payment of legal fees
    • In May, EasyCard app Easy Wallet was launched
    • In June, the EasyCard Corp and EZ-Link, Singapore signed a memorandum of understanding
    • In July, the change autoload function was launched
    • In October, the EasyCard Corp collaborated with PX Mart strategically
    • In November, more than 50 million cards were issued
  5. 2013

    • In March, the Debit EasyCard was launched
    • In August, the time for the cardholder to be responsible for the risk after reporting the loss of a registered card is shortened to 3 hours
    • In September, more than 40 million cards were issued
    • In September, iPhone4/4S mobile phone stickers were released
    • In December, the EasyCard could be used to pay parking fees, designated garbage bag fees, and others on behalf of the government
  6. 2012

    • In March, EasyCard usage was extended to intercity bus systems between Taoyuan, Hsinchu, and Miaoli, and in southern Taiwan
    • In March, more than 30 million cards were issued
    • In May, TransAsia Airways offered ticket purchase service via EasyCards
    • In June, EasyCard shopping platform “EasyCard SHOP” was launched online
    • In July, the co-branded EasyCard expanded its cooperation, with 15 banks joining Phase III issue
    • In August, a new generation of EasyCards was launched
    • In October, the Coca-Cola vending machines enabled EasyCard payment
  7. 2011

    • In January, EasyCard usage on TRA was expanded to the Rueifang-Hsinchu Line and Tainan’s Shalun Line
    • In June, EasyCard usage was extended to intercity bus systems between Taichung, Changhua, and Nantou, and Taichung’s buses
    • In July, EasyCard apps were released for free download
    • In August, invite 20,000 people experience the new generation EasyCard trial version
    • In October, the first iPhone4 EasyCard NFC clip was released
    • In December, the co-branded EasyCard service was launched for THSR non-reserved seats
  8. 2010

    • In February, the EasyCard Corp was obtained an Electronic Stored Value Card Issuer Business License by the Financial Supervisory Commission, thus becoming the first professional issuer to be allowed to issue multi-purpose electronic stored value cards
    • In April, EasyCard small purchase service was launched
    • In August, more than 20 million cards were issued
  9. 2009

    • In January, the Act Governing Issuance of Electronic Stored Value Cards was passed after its third reading in the Legislative Yuan and was executed by Presidential Notice, which gave EasyCard small purchases the legal base
    • In March, the EasyCard Corp integrated intercity bus systems between New Taipei City and Yilan County
    • In April, Taipei public bicycle sharing service YouBike’s rental system was launched
    • In June, announced a strategic alliance with the 7-11 Chain Store
    • In July, the co-branded EasyCard expanded its cooperation in Phase II on issuance with CTBC Bank, Taishin Bank, Taipei Fubon Bank, Cathay United Bank, Hua Nan Bank, First Bank, Mega Bank, and E.SUN Bank.
    • In August, Taipei City Social Welfare Taxi Team was launched for EasyCard Service
  10. 2008

    • In February, the Matsu EasyCard was launched
    • In June, a trial for the payment with EasyCard at 19 TRA stations from Keelung to Zhongli was carried out
    • In July, EasyCard medical payment service was on trial at Taipei City Hospital Linsen and Chunghsing branches, and New Taipei City Hospital Sanchong and Banqiao branches
    • In August, the Taipei Smart Card Corporation was renamed to EasyCard Corporation
    • In December, more than 15 million cards were issued
  11. 2007

    • In July, a trial run for EasyCard payment for admission to the Taipei Zoo was conducted
    • In August, the EasyCard combined with the Taipei Public Library card
    • In September, the EasyCard and the Keelung Transportation Card were integrated successfully
    • In October, more than 10 million cards were issued
    • In December, the Yilan EasyCard was launched
    • In December, Taipei Blue Highway incorporated the EasyCard usage scope
  12. 2006

    • In July, the co-branded EasyCard was launched, issued jointly by CTBC Bank, Taishin Bank, Taipei Fubon Bank, and Cathay United Bank.
  13. 2005

    • In April, more than 5 million cards were issued
    • In September, the first EasyCard Watch was released
    • In September, the first EasyCard Cell Phone was developed
  14. 2004

    • In June, the EasyCard combined with the student ID card was given a trial run
    • In July, more than 4 million cards were issued
  15. 2003

    • In April, Concessionary EasyCard were official released
    • In June, Taipei and New Taipei City social welfare cards were officially issued
    • In November, two-way transfer on Taipei Metro and bus systems were officially launched
    • In December, more than 3 million cards were issued
  16. 2002

    • In June,EasyCard launched on Taipei Metro , Brown 5 buses, and 15 parking lots started operating
    • In September, the EasyCard was launched on public transport systems
    • In December, more than 1 million cards were issued
  17. 2001

    • In January, Taipei Metro Muzha Line and Brown Line shuttle buses offer free trial for passengers
    • In April, Taipei Metro and Brown shuttle buses offer free trial for passengers
    • In June, Taipei Metro , Brown shuttle buses, and Xingya Car Park offer free trial services for people
    • In October, Taipei Metro Muzha Line and Brown Line shuttle buses offer trial at a 60% discount for passengers
  18. 2000

    • In March, the Taipei Smart Card Corporation was established