Chairman Kenneth S. Lin
- Bachelor in Economics from National Taiwan University
- Master and PhD in Economics from Carnegie Mellon University, US
- Assistant Professor at the University of California, Santa Barbara
- Associate Researcher at the Institute of Economics at Academia Sinica
- Associate Professor and Professor in the Department of Economics at National Taiwan University
The vision of Taiwan mobile payment: Cashless life, unlimited easy travel!
The EasyCard has been released for nearly 20 years, with more than 70 million cards issued and over 60 million cards in circulation, and over 55,000 payment points throughout Taiwan. It is our goal to continue providing people with the most convenient payment experience in food, clothing, housing, transportation, education, and entertainment. Adhering to the core values of convenience, security, trust, and public welfare, we develop the leading mobile payment technology, moving towards a cashless society.
The EasyCard has evolved from the most popular electronic transport ticket to a convenient payment tool for small purchases. In recent years, under the competition in the electronic stored value cards market, we have been committed to expanding the channels, diversifying the application area, and developing new forms of mobile payment. We provide the best service and more choice for the cardholders by adopting the differentiation competitive strategy. Our vision is to build a diversified, all-around easy life platform for the EasyCard to become an indispensable tool in people's lives. Currently, the use range covers transportation systems, department stores and supermarkets, convenience stores, restaurants, cosmeceuticals shops, libraries, movie theaters, hospital clinics, tourist attractions, administrative fees, parking lots, and so on.
Small payments can not only be used in purchase, but the EasyCard also provides a simple donation method, which can help the disadvantaged and gain the long-term trust from people. Over the years, the EasyCard has been actively engaged in various public welfare activities, focusing on Taiwan's local arts, music, sports, and other culture, and fulfilling social responsibility.
In order to realize the ideal of "A cashless lifestyle, A Limitless EasyCard” in Taiwan, we continue to invest in technical research and development, evolving new services for mobile payment. Currently, we are working with the five major telecoms operators in Taiwan to jointly launch the EasyCard telecoms mobile payment, so that consumers can use Android smartphones combined with the NFC-SIM mobile phone telecoms EasyCard on public transportation or pay for small purchases . The DGPay, approved by The Financial Supervisory Commission in December 2017, will break space limitation for consumers. Users only need to set up an account to pay for small purchases or online shopping . For young people who are currently unable to apply for credit cards and to make electronic payments, DGPay offer them a convenient online payment tool to meet their growing demand .